Smart Dog

Operations Overhaul • Website Build • Branding Refresh • Client Experience Redesign

When Smart Dog came to me, they were growing fast but their systems were not keeping up. Their programs were strong, their results were incredible, and their calendar was packed, yet everything behind the scenes was manual, scattered, or living in ten different places. Clients were confused. The team was overwhelmed. And nothing about their online presence matched the quality of their training.

So we rebuilt it piece by piece.

I started by mapping every part of their client journey from the first “I’m interested” message to long-term program enrollment. We created organized workflows, cleaned up email communication, and built SOPs so the entire team finally had a structure that made everyday tasks easier, faster, and consistent.

Next came the tech. Smart Dog now has automated forms, a clean way to schedule outings and programs, proper data collection for every dog, and inbox systems that cut down hours of admin work each week. Their team finally gets to spend their time training instead of chasing paperwork.

Then we tackled the website. We built a full redesign that is clear, modern, and easy for overwhelmed dog owners to navigate. Program pages, pricing, FAQs, an updated brand style, and a layout that reflects who Smart Dog is: experienced, trustworthy, and community focused.

The result: a business that feels lighter. A team that feels supported. And clients who get a professional and seamless experience from start to finish.

Smart Dog went from “everything lives in someone’s head” to a fully streamlined operation with a strong online presence and systems that work with them rather than against them..